What Is Personal Data?

Personal data refers to data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which the organization has or is likely to have access. Collection, use and disclosure of personal data in Singapore is regulated under the Personal Data Protection Act (PDPA).

What Is the PDPA and How Is It Relevant to Me?

The PDPA establishes a data protection law that comprises various rules governing the collection, use, disclosure and care of personal data. It recognizes both the rights of individuals to protect their personal data, including rights of access and correction, and the needs of organizations to collect, use or disclose personal data for legitimate and reasonable purposes.

The PDPA provides for the establishment of a national Do Not Call (DNC) Registry. The DNC Registry allows individuals to register their Singapore telephone numbers to opt out of receiving marketing phone calls, mobile text messages such as SMS or MMS, and faxes from organizations.

During your course of dealing with Colorwash, we may have and/or will collect, use, disclose and process your personal data for purposes, including to communicate with you, provide products and/or services to you, respond to your enquiries or complaints, provide you with information and/or updates on products, services and/or promotions offered by Colorwash Pte Ltd and selected third parties and other purposes required to operate and maintain our business as set out in our Privacy Policy.